Effective Tips To Engagement On Instagram

Advertising in Lebanon and the Middle East was perhaps most prominent during the past holiday season. Many brands are hoping to increase their social media marketing efforts to maximize the opportunities and avoid common marketing pitfalls. More brands are looking to take advantage of limited ad space, even though advertising costs rise and the chances of making an impact plummet.

Digital literacy is rising in Lebanon and other parts of the region. Social media has become a popular source for entertainment and research, as well as socializing during Ramadan, when many people have a lot of free time. instagram names for girls attitude How can you get better ads, reach your target audience and make social media marketing affordable?

Tip 1 - Know Your Customer

This is often the beginning point for any marketing plan. Companies that claim to know their target audience only through experience often waste large sums of money advertising and are disappointed with their ROI.

It is always helpful to begin by defining the target consumer for my clients and then follow up with solid research. Personas are a way to create a persona. Personas are fictional representations of ideal customers. They allow you to personalize the market segment you are trying to reach.

You might be able to create personas using research, CRM, feedback from sales teams, social media interactions, and your own experience.

• Age
• Localization
• Interests and behaviors
• Income
• They are most active in social networks

You may need to create multiple buyer personas if you have multiple target audiences. Each buyer persona will represent a different segment. Then, you can assign as many demographic or psychographic details as necessary. Some of the personas that a client created for me are still vividly in my mind: "Go Getters", “Attention Seekers”, and "Hamra Dwellers".

This can be quite a fun exercise, especially if you have a graphic designer who decides to impersonate them in funny cartoons or characters from a TV show.

You may discover new audiences that you didn't know existed. stylish attitude names for instagram for girl indian You might hire an intern to help you understand the needs of teenagers since Sync was popular.

It may be more challenging to tackle your psychographic angle. There is so much information about how and why people purchase. It might be worth asking yourself these questions:

• Which is their preferred communication method? What's their preferred method of communication?
• What is their motivation to use social media?
• How often do they experiment with new things? Peer review is how important?
• What are their goals? This is a huge question. This is a big question.

Research According to our research, Ramadan is a time when consumers in the Arab world tend to spend more time on their mobile devices, search more, and watch more videos.

Seasonality is important, as any marketer who has worked in the field will tell you. Let me show you.

1. Google Trends/ Explore
2. Enter the word "Vimto". It's a popular soft drinks sold throughout the GCC.
3. Choose 'Saudi Arabia', and set the duration at 'past five years'

The same report is run for every other Gulf country. It shows huge spikes during Ramadan. After Ramadan, however, the search volume for the term drops to a flatline, indicating the beverage's return of relative online anonymity.

Tip 2 - Know Your Market

Once you have an idea of who your audience is and how they behave online, you can use Facebook Ads Manager for an estimate of their size.

Google Analytics provides a wealth of information about how visitors interact with your site: their origins, how they got there, and the services they are interested in. These insights can help reduce the cost for social media ads. attitude names for instagram for girl You can view which networks your audience engages with you in Google Analytics. This is located under the Acquisition tab. To validate your findings, it's a good idea for you to visit Facebook Insights.

Let's take a look at your competition. Facebook is the center of social media networks. It's a great place to start and check out your competitors. Go to Facebook Insights and click on "Add Pages" under "Overview". Choose three to five competitors.

This allows you to monitor your competitors' activities and tells you how their audience engages with them on Facebook.

Follow your competitors on Instagram or Twitter. Find out which hashtags they are using, and how often they tweet or post images. It is a good idea, before adding their Instagram usernames or Twitter handles to the adjacent columns, to make sure you have a list of all competitors.

A competitor list can also be a good idea. It's important to keep it private.

Facebook has many tools that can help you reach your target market. Have you ever tried Audience Insights? Audience Insights can provide valuable insights into your audience, such as:

• Demographics
• Page likes
• Language and location
• Facebook Use

Targeting lookalike audiences on Facebook is another great way to increase your audience. You create a Lookalike Audience by choosing a source audience. This can be a Custom Audience that you created with your data partner, your pixel information, or your mobile app data. Facebook then determines the common characteristics of people within it (ex. demographic information or shared interests).

Once you have identified your audience, what are the best ways to grow and retain customers via social media? Two elements are key to my view:

1. The nature of the social media platform used

2. These platforms allow you to publish type content

Let's start with Facebook. Facebook is close to the 2 billion mark. Facebook saw 80 million new users in the first quarter, which contributed to 1.94 billion monthly active users as well as 1.28 billion daily active users.

Is YOUR audience on Facebook? These guidelines have proven to be very effective for many of my clients.

• If possible, post regularly - daily
• Repost original content, but don't use the same layout or text. This is especially important if you are having trouble creating new content. Try infographics, videos and images. For videos, I use Rill and Word Swag for video and Canvas for visuals.
• Schedule your posts according to the times that your audience is most active. Hootsuite, Later are my favorite tools.
• When reposting, use a different headline
• Ask your team members for their originals and variations to boost visibility.

Tip 3: Measure your Ad Performance

After you have defined your audience, published content, and run your analytics, it's time to analyze the data. Facebook Ads Manager is a powerful analytical tool. Each ad's performance can be measured against its audience. Without analytics, it is impossible to know which social network strategy is performing well. Compare a campaign to see if it is performing below expectations. Then, analyze its cost-per result and find out why. It could be your message, tone, voice, or image. It's better not to be on every social network channel, but rather to concentrate on two that are performing well.

Personalize your brand. I love "Sandwich w Noss' Facebook presence. They are a local street food restaurant that is well-known on Instagram and Facebook. They never disappoint customers with their active conversations, funny photos, and engaging content!

Next, choose a brand personality and create content to promote that personality. You'll build a loyal following by adding engaging content.

More people in Lebanon are online than ever before. This trend seems to increase during holy month. It's possible to influence the perceptions of your target audience by properly defining them and choosing a great content strategy.